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December 2, 2012 02:33 am GMT
When you beat Skrillex's Legend Of Zelda-style flash game, you see a link to buy its soundtrack on iTunes. SkrillexQuest is an advergame and its next generation of music marketing. You build an emotional attachment to the dubstep DJ's song "Summit" while it plays as you save the princess. That's something passive consumption of a music video, 30-second mp3 preview, or banner ad cannot do.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HR8C7stgNcQ/
SkrillexQuest, The Future Of Music Marketing: Dubstep Superstar Promotes Single With Online Advergame
When you beat Skrillex's Legend Of Zelda-style flash game, you see a link to buy its soundtrack on iTunes. SkrillexQuest is an advergame and its next generation of music marketing. You build an emotional attachment to the dubstep DJ's song "Summit" while it plays as you save the princess. That's something passive consumption of a music video, 30-second mp3 preview, or banner ad cannot do.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HR8C7stgNcQ/
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