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November 30, 2012 08:35 am GMT
Plyfe, a startup that allows brands to promote themselves through games and rewards, is moving onto mobile today Plyfe games can now be played on the company mobile website, as well as embedded in smartphone apps. The company is also announcing that it has raised $750,000 in bridge fundingThe basic idea: Games are a much more engaging way than traditional advertising for brands to reach consumers and fans. Each game consists of a set of challenges, some of those challenges involving basic promotional stuff like sharing content on social networks, and some of them being more, well, game-like, such as answering trivia questions. When you complete a challenge, you earn tickets that put you in the running for some impressive real-world prizes, such as a VIP NASCAR experience, a meeting with Lady Gaga, back-stage concert passes to Stevie Wonder, and tickets MTVs Video Music Awards.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cxFHmXWAowI/
Plyfe Brings Its Brand-Promoting Games To Mobile, Raises $750K
Plyfe, a startup that allows brands to promote themselves through games and rewards, is moving onto mobile today Plyfe games can now be played on the company mobile website, as well as embedded in smartphone apps. The company is also announcing that it has raised $750,000 in bridge fundingThe basic idea: Games are a much more engaging way than traditional advertising for brands to reach consumers and fans. Each game consists of a set of challenges, some of those challenges involving basic promotional stuff like sharing content on social networks, and some of them being more, well, game-like, such as answering trivia questions. When you complete a challenge, you earn tickets that put you in the running for some impressive real-world prizes, such as a VIP NASCAR experience, a meeting with Lady Gaga, back-stage concert passes to Stevie Wonder, and tickets MTVs Video Music Awards.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cxFHmXWAowI/
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