How Social Media Impacts TV and Film Ratings

It's getting more and more difficult for content producers to get the audience attention that television shows and films need to stay afloat. Kay M. Madati, head of entertainment and media and global marketing solutions at Facebook, discussed this and the effect of social media on entertainment at Mashable's Media Summit on Friday. The Media Summit explores how new forms of technology and innovative business models are transforming the media landscape.

According to Madati, the "Big 5" broadcast networks -- ABC, NBC, CBS, FOX and the CW -- collectively launched about 25-30 shows this season, but only about six will survive. Not only that, the average ratings for TV shows are lower.…
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