Holiday Window Shopping Moves Online

Like many other things in the bricks-and-mortar world, window shopping has gone digital. This holiday season, more Americans will prepare wish lists of gifts for themselves and others by searching online or browsing digital catalogs than from physically shopping in stores or thumbing through print catalogs, a new survey shows.

The wish lists themselves, though, remain firmly rooted in the here and now.

Shopping in digital catalogs has already become a fact of life for most of us (86.5%), according to a survey of more than 2,600 consumers conducted by Catalog Spree, an iPad app and companion website that aggregates hundreds of catalogs. But digital catalogs now stand near the pinnac…
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