An Interest In:
Web News this Week
- April 26, 2024
- April 25, 2024
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
Some of Our Sources
- Techcrunch
- Smashing Magazine
- Abduzeedo
- Creative Curio
- FanExtra - PSD
- My Ink Blog
- Reencoded
- Wal You
- Freelance Switch
- Codrops
Help Webnuz
Referal links:
November 9, 2012 12:11 pm GMT
“News is something someone wants to suppress. Everything else is advertising.” — Lord Northcliffe We’re reporters, so we hear a lot of bullshit; Lately we’ve been hearing that it costs $750 to get a post on TechCrunch, which we initially thought meant that one of our writers was receiving direct compensation for posts. This is what happened the last time we heard something like this. However, when we tracked the rumor through the a game of tech PR telephone, we discovered that a PR firm called PRServehad been charging startups $750 to get a post on an “A-level blog “like TechCrunch and around $400 to get on lesser blogs, or, as the industry refers to it, “placement.” We’ve since proved that this is in fact true, and that a couple of our writers were on the receiving ends of these “pay for play” sorts of pitches. This practice (“PR by the pound”) isn’t illegal. We’re fully aware that some PR firms do get bonused for a percentage of press hits on top of their monthly retainer. And yes, even though some of those retainers are between $5k-$15k to essentially get press coverage, we believe that there’s something smarmy about putting an a la carte price tag on an individual article like this, even if it’s a relatively inexpensive $750. Imagine somebody doing this to The Wall Street Journal or The New York Times. While we’re not in the business of advising PR people on their pricing, we think that making press coverage this transactional crosses an ethical/editorial line and diminishes the integrity of our brand and our writers. Startups and investors, you shouldn’t be paying for TC articles, or any press coverage for that matter, you should be paying for the help with your message and communications, which, if you have a good and/or compelling product, might result in more coverage. And while a (legit) PR team can be useful in many cases, a direct and fair relationship with our writers is always the best way to get on TechCrunch. Because of these principles, we will be banning PRServe or anyone who we catch doing this from pitching us moving forward. As of today, we’ve told our writers to ignore all pitches from this firm (and its director Chris Barrett), and advise his clients to reach out to them directly if they indeed have a worthwhile story. And, if you
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/u0PaE2_B57g/
You Cant Put Price Tag On A TechCrunch Post
“News is something someone wants to suppress. Everything else is advertising.” — Lord Northcliffe We’re reporters, so we hear a lot of bullshit; Lately we’ve been hearing that it costs $750 to get a post on TechCrunch, which we initially thought meant that one of our writers was receiving direct compensation for posts. This is what happened the last time we heard something like this. However, when we tracked the rumor through the a game of tech PR telephone, we discovered that a PR firm called PRServehad been charging startups $750 to get a post on an “A-level blog “like TechCrunch and around $400 to get on lesser blogs, or, as the industry refers to it, “placement.” We’ve since proved that this is in fact true, and that a couple of our writers were on the receiving ends of these “pay for play” sorts of pitches. This practice (“PR by the pound”) isn’t illegal. We’re fully aware that some PR firms do get bonused for a percentage of press hits on top of their monthly retainer. And yes, even though some of those retainers are between $5k-$15k to essentially get press coverage, we believe that there’s something smarmy about putting an a la carte price tag on an individual article like this, even if it’s a relatively inexpensive $750. Imagine somebody doing this to The Wall Street Journal or The New York Times. While we’re not in the business of advising PR people on their pricing, we think that making press coverage this transactional crosses an ethical/editorial line and diminishes the integrity of our brand and our writers. Startups and investors, you shouldn’t be paying for TC articles, or any press coverage for that matter, you should be paying for the help with your message and communications, which, if you have a good and/or compelling product, might result in more coverage. And while a (legit) PR team can be useful in many cases, a direct and fair relationship with our writers is always the best way to get on TechCrunch. Because of these principles, we will be banning PRServe or anyone who we catch doing this from pitching us moving forward. As of today, we’ve told our writers to ignore all pitches from this firm (and its director Chris Barrett), and advise his clients to reach out to them directly if they indeed have a worthwhile story. And, if youOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/u0PaE2_B57g/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch