How Social Media Is Introducing NBA Fans to a Budding Star

Portland Trailblazers rookie Damian Lillard wasn't a highly touted high school player coming up in Oakland, Calif., and he didn't attend a powerhouse NBA-feeder college program like Duke or Kentucky. But the kid. Can. Ball.

Now, as Lillard begins his first season as a professional point guard out of Weber State University, social media is playing a key role in introducing him to NBA fans. Beefed up Twitter and Instagram presences coupled with an ongoing YouTube mini-documentary series have helped raise Lillard's profile among non-hardcore hoops fans in ways that wouldn't have been possible just several years ago.

Of course, none of that digital promotion would exist if not for Lill…
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