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October 18, 2012 10:25 pm GMT
Political campaigns are set to spend over $159 million online in 2012, and Facebook is happy to soak up the advertising binge. However, a first-of-its-kind experimental study finds that Facebook banner "ads had no politically consequential effect on knowledge of the candidate, his favorability, or support for his election among voters."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PyvOgs0VU-Q/
Study: On Facebook, Money Alone Cant Buy Political Popularity
Political campaigns are set to spend over $159 million online in 2012, and Facebook is happy to soak up the advertising binge. However, a first-of-its-kind experimental study finds that Facebook banner "ads had no politically consequential effect on knowledge of the candidate, his favorability, or support for his election among voters."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/PyvOgs0VU-Q/
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