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October 16, 2012 11:09 am PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/gAn-MOujEpA/advertisers-launch-campaign-to.html
Advertisers launch campaign to bury "unfavorable media attention" over tracking
The Direct Marketing Association has launched a $1m campaign to convince the public that being tracked online creates "value for consumers". The Data-Driven Marketing Institute will redouble DMAs efforts to explain the benefits of the consumer data industry to the public and policymakers, with the goal of preventing needless regulation or enforcement that could severely [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/gAn-MOujEpA/advertisers-launch-campaign-to.html
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