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October 13, 2012 12:04 am GMT
Even though it's taken for granted that you have to manage your own personal brand on the web, that still isn't necessarily the case in the slower-moving world of academia. But it's starting to happen, with individual brands beginning to eclipse the importance of being published in a well-known (and often exorbitantly expensive) journal. Academia.edu, a social network for professors and researchers, is taking advantage of this by overhauling its profile pages.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7BK1zOshxrM/
Academia.Edu Overhauls Profiles As The Onus Falls On Researchers To Manage Their Personal Brands
Even though it's taken for granted that you have to manage your own personal brand on the web, that still isn't necessarily the case in the slower-moving world of academia. But it's starting to happen, with individual brands beginning to eclipse the importance of being published in a well-known (and often exorbitantly expensive) journal. Academia.edu, a social network for professors and researchers, is taking advantage of this by overhauling its profile pages.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7BK1zOshxrM/
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