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October 12, 2012 12:22 pm GMT
ExactTarget, the marketing software giant that went public in March of this year, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million($85.5 millionin cash and$10.0 millioninExactTargetcommon stock) and analytics company iGoDigital for $21 million($14.7 millionin cash and$6.3 millioninExactTargetcommon stock).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dr3VHcr4omE/
ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate
ExactTarget, the marketing software giant that went public in March of this year, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million($85.5 millionin cash and$10.0 millioninExactTargetcommon stock) and analytics company iGoDigital for $21 million($14.7 millionin cash and$6.3 millioninExactTargetcommon stock).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dr3VHcr4omE/
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