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October 10, 2012 05:16 am GMT

The New King Of Web Optimization? Optimizely Has Run 100K AB Tests On More Than 1B Visitors

optimizely-logoOptimizely co-founder and CEO Dan Siroker shared some big numbers today about the A/B testing service's growth.Let's go with the biggest one first. Siroker says Optimizely, which makes it easy for websites to conduct tests to optimize their design and content, has now delivered those tests to 1,303,364,329 visitors around the Web. (He provided the number this afternoon, so those last few digits are probably too low now.) He also says Optimizely has run a total of 100,000 tests.

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