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October 8, 2012 03:18 am GMT
Hey, remember Reader's Digest? It's a magazine that I can saw on lots of shelves when I was growing up. Now Editor in Chief Liz Vaccariello tells me that the magazine has undergone a "digital transformation", especially this year, and it's finding a growing audience on tablets, with digital sales set to exceed newsstand copies by December.As with other large, general interest publications, Reader's Digest has had a bumpy few years. Back in 2009, it went from 12 issues a year to 10, as well as cutting the guaranteed circulation from 8 million to 5.5 million. It even filed for bankruptcy.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/abhVozp_Gck/
Readers Digest Is Alive And Growing In The Digital World
Hey, remember Reader's Digest? It's a magazine that I can saw on lots of shelves when I was growing up. Now Editor in Chief Liz Vaccariello tells me that the magazine has undergone a "digital transformation", especially this year, and it's finding a growing audience on tablets, with digital sales set to exceed newsstand copies by December.As with other large, general interest publications, Reader's Digest has had a bumpy few years. Back in 2009, it went from 12 issues a year to 10, as well as cutting the guaranteed circulation from 8 million to 5.5 million. It even filed for bankruptcy.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/abhVozp_Gck/
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