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October 4, 2012 03:00 pm GMT
It seems like just last week that Zeebox launched its second screen app in the U.S., also announcing partnerships with Comcast, NBC Universal, and HBO to offer up exclusive content and tie-ins with their TV shows. Oh right, it WAS just last week. Those companies weren’t the only ones lined up to partner with Zeebox, as today the startup is announcing another strategic deal — this time with media conglomerate Viacom, which owns cable networks like Nick, MTV, and Comedy Central. Zeebox is the newest of the new second screen/social TV/companion TV apps to makes its way into the Apple App Store and Google Play marketplace. As Jason Forbes, EVP and managing director of Zeebox USA, told me by phone, the five pillars of Zeebox are “discovery, social, information, interactivity, and commerce.”* It lets users discover new TV shows, see what their friends are watching, chat with other people using the app and on other social networks, get information about their favorite shows, interact with the app through polls and get exclusive content from content owners, and even buy stuff. (I did a pretty extensive review of the app at launch, so read that if you want to go through the whole laundry list of features again.) Anyway, Viacom is making a strategic investment in the fledgling companion app company, just like Comcast and NBCU did. As part of the deal, Zeebox will get some quality exclusive content along the way, and probably some on-air TV promotion, which it hopes will educate users about the joys of the second screen and give them a reason to download and use the thing. In return, Viacom hopes to get a more engaged user base, and will also share in revenues from ads that run up against show pages on the app. In our phone conversation, Forbes talked up engagement among fans of Viacom content in the U.K., where Zeebox launched late last year. According to him, users in the 12-18, 18-24, and 24-35 demos — those MOST VALUABLE TO ADVERTISERS — were also most likely to interact with Nick, MTV, and other Viacom content. In fact, he says engagement with Viacom shows in the U.K. was “overindexed” compared to other content on the app. That’s got Zeebox and Viacom both thinking maybe young US audiences will be just as interested in checking out companion content on the app. More importantly, though, the
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UxalQ_4xMa4/
Viacom Joins Comcast, NBCU, And HBO As Social TV Startup Zeeboxs Latest Strategic Partner
It seems like just last week that Zeebox launched its second screen app in the U.S., also announcing partnerships with Comcast, NBC Universal, and HBO to offer up exclusive content and tie-ins with their TV shows. Oh right, it WAS just last week. Those companies weren’t the only ones lined up to partner with Zeebox, as today the startup is announcing another strategic deal — this time with media conglomerate Viacom, which owns cable networks like Nick, MTV, and Comedy Central. Zeebox is the newest of the new second screen/social TV/companion TV apps to makes its way into the Apple App Store and Google Play marketplace. As Jason Forbes, EVP and managing director of Zeebox USA, told me by phone, the five pillars of Zeebox are “discovery, social, information, interactivity, and commerce.”* It lets users discover new TV shows, see what their friends are watching, chat with other people using the app and on other social networks, get information about their favorite shows, interact with the app through polls and get exclusive content from content owners, and even buy stuff. (I did a pretty extensive review of the app at launch, so read that if you want to go through the whole laundry list of features again.) Anyway, Viacom is making a strategic investment in the fledgling companion app company, just like Comcast and NBCU did. As part of the deal, Zeebox will get some quality exclusive content along the way, and probably some on-air TV promotion, which it hopes will educate users about the joys of the second screen and give them a reason to download and use the thing. In return, Viacom hopes to get a more engaged user base, and will also share in revenues from ads that run up against show pages on the app. In our phone conversation, Forbes talked up engagement among fans of Viacom content in the U.K., where Zeebox launched late last year. According to him, users in the 12-18, 18-24, and 24-35 demos — those MOST VALUABLE TO ADVERTISERS — were also most likely to interact with Nick, MTV, and other Viacom content. In fact, he says engagement with Viacom shows in the U.K. was “overindexed” compared to other content on the app. That’s got Zeebox and Viacom both thinking maybe young US audiences will be just as interested in checking out companion content on the app. More importantly, though, theOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/UxalQ_4xMa4/
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