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October 1, 2012 08:30 pm GMT
WiOffer, a new mobile app platform which aims to connect TV viewers directly with advertisers, is now available in the iOS App Store and will begin running its first WiO TV commercials starting today. The app is something of a competitor to Shazam, which also offers a "listening" technology that can identify the TV commercial that's currently airing, allowing the viewer to then interact with the brand in creative ways, like entering a contest or unlocking a special video, for example. With WiO, however, the technology is more focused on making a connection between viewer and brand which impacts the advertiser's bottom line.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QlOVX977Kmw/
WiO Takes On Shazam With Second Screen TV Ad Campaign & New iOS App
WiOffer, a new mobile app platform which aims to connect TV viewers directly with advertisers, is now available in the iOS App Store and will begin running its first WiO TV commercials starting today. The app is something of a competitor to Shazam, which also offers a "listening" technology that can identify the TV commercial that's currently airing, allowing the viewer to then interact with the brand in creative ways, like entering a contest or unlocking a special video, for example. With WiO, however, the technology is more focused on making a connection between viewer and brand which impacts the advertiser's bottom line.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QlOVX977Kmw/
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