Most People Dont Use Social Media to Its Full Potential

It's no great secret that Facebook is the hottest spot for social gathering since Studio 54. Since its launch in 2004, nearly a billion people have flocked to the site.

Facebook and other social media sites have enjoyed stunning popularity over the past several years. By users own reports, however, many don't seem to be unlocking the full potential of social media as a tool for both social and professional interaction.

SEE ALSO: Sorry, Marketers, You're Doing Facebook Wrong [REPORT]

A study of North American adults, conducted by Concept Metrics and sponsored by The Marketing Distillery, found people belong to almost two social networks on average. The same people who are rushing to…
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More About: COMMUNICATIONS, Facebook, Interactivity, Social Media