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September 26, 2012 12:07 am GMT
Editors note:Matt Cohler isa General Partner atBenchmark Capital. Hes responsible for identifying investment opportunities in Internet-related companies in addition to working closely with companies across the firms portfolio. You can follow him on Twitterhere.The global advertising market is big. Half a trillion dollars big in 2012. In the tech world we tend to think of the Internet when somebody mentions advertising. But even now the Internet isn't the biggest advertising market in the world. The biggest advertising market in the world is television.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rFXKm8h3Os8/
Mobile Will Grab TV Advertisings Crown
Editors note:Matt Cohler isa General Partner atBenchmark Capital. Hes responsible for identifying investment opportunities in Internet-related companies in addition to working closely with companies across the firms portfolio. You can follow him on Twitterhere.The global advertising market is big. Half a trillion dollars big in 2012. In the tech world we tend to think of the Internet when somebody mentions advertising. But even now the Internet isn't the biggest advertising market in the world. The biggest advertising market in the world is television.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/rFXKm8h3Os8/
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