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September 26, 2012 02:06 pm GMT

As The Quest For Engagement Heats Up, Canddi Gets A Sweet $600k From Northstar, A Google Angel And More

candi logo on blackCANDDi, developers of analytics software that lets websites create profiles of individual visitors, which can then be used to customize the site and improve conversion, has announced that it has picked up a 370,000 round of funding led by repeat investor Northstar Ventures (250k in mixed debt and equity from its Accelerator fund), with participation also from a number of strategic angels including a Google executive, and the entrepreneurs behind e-commerce sites TravelSupermarket and DiscountVouchers.

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