Editorial: Apple's smart Maps maneuver

It might seem as if Apple chose its iOS 6 release last week to practice the biblical directive to love one's enemy. For, by ejecting Google Maps from updated iPads and iPhones, Apple hath caused glorious comparisons to shine upon its foe. If most people were unaware of comparative feature sets and quality aspects that distinguish Google Maps from Apple Maps, every tech-loving person on God's earth is an expert now.

The media love a bloodbath, and Joe Nocera led the rhetorical pack by calling Apple Maps an "unmitigated disaster" in a NY Times piece. He wondered whether such calamity would have ensued if Steve Jobs (who called the 1998 "hockey puck" mouse the world's best pointing device) were guiding the company's product evolution. Mr. Nocera argues the Maps replacement as an indicator that Apple has peaked.

I argue that replacing Google Maps with Apple Maps was shrewd, inevitable and an indicator that Apple understands the true battle it wages.

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Filed under: Transportation, Wireless, Software

Editorial: Apple's smart Maps maneuver originally appeared on Engadget on Mon, 24 Sep 2012 15:30:00 EDT. Please see our terms for use of feeds.