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September 17, 2012 02:18 am GMT

Investors Are Salivating Over Zuckerbergs Plans For Search. Heres Why

Facebook Search Engine Clean.54 PM copy 2 DoneFacebook's share price has rocketed up from 19.46 to 22.00 since Mark Zuckerberg talked at TechCrunch DisruptTuesday, and numerous sources in the investment community tell us it was his declaration that Facebook will tackle search that excited them most. Rather than incremental increases in revenue that better ad units could bring, the prospect of the social network taking on a whole new business offers an upside worth betting on.But what would Facebook search look like? Not a straight-up, standalone search engine say experts and a Facebook employee. But that doesn't mean Facebook's double-down on search won't threaten the mighty Google.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sXRwKBnduwc/

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