Online Peer Pressure Boosts Voter Turnout [STUDY]

Online peer pressure has yielded a positive effect for the political realm, according to a new study conducted by the University of California in San Diego.

Researchers found that a single Facebook status posted on Election Day during the 2010 midterm elections convinced about one-third of a million more people to show up at the polls.

The study -- published in Nature -- compared two groups of Facebook users who saw on their newsfeeds altered versions of a nonpartisan post encouraging voting.

One group of users saw a message reminding them to vote. The other group saw the same message, but this time, the user saw Facebook friends who had interacted with the post by clicking "I…
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