London Fashion Week: Your Digital Preview

Once again, London Fashion Week is aiming to prove it has just as much muscle in the digital department as its counterpart in New York.

Innovation kicks off at Topshop. Newly installed chief marketing officer Justin Cooke, formerly vice president of public relations at Burberry, has developed an interactive, shoppable livestream experience for its Unique show on Sunday afternoon.

On Topshop.com, viewers will be able to browse product shots and color options for certain apparel and accessories as they come down the catwalk. Viewers can then place orders for delivery in six to eight weeks. Beauty products worn on the catwalk will likewise be available for purchase with delivery i…
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