Elle Invites Facebook Fans to Collaborate on Photo Shoot

In a creative crowdsourcing endeavor, Elle magazine is using Facebook to conduct a "readers' choice" fashion shoot with creative director Joe Zee.

Between now and Sept. 20, the Hearst-owned fashion title is asking readers to choose between themes ("The New Great Gatsby," "Big Top" or "Femme Fatale"), models, clothing, accessories and one surprise category. Voting will be held in five consecutive rounds in a Milyoni-powered Facebook app. Clothes and accessories are being provided by Amazon-owned retailer Shopbop.

On the 21st, Elle will livestream the shoot on Facebook. The final images will appear in a spread in the magazine's December issue, which hits newsstands Nov. 13. Augme…
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