Facebook Teams With Fox Sports to Give Games a Social Spin

Facebook has teamed up with Fox Sports to give games and events on the network a new social twist. The partnership revolves around more deeply integrating Facebook feedback and engagement with traditional broadcasts.

Called Social Sidelines, the implementation will begin on Saturday with Fox Sports' coverage of the college football game between Hawaii and USC. It will then expand to other sports as well, including Major League Baseball, NBA and NFL games. The Fox Sports Facebook Page will serve as the gateway for much of the integration.

Across Facebook, we see sporting events inspire passionate conversations, and team allegiances create strong communities. Facebook-Fox Sports Soc…
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