Mobile Entertainment Consumption Soared 82% in One Year

Thanks to the growth of smartphones and tablets, entertainment consumption on mobile devices has grown 82% from 2010 to 2011, a new study suggests.

According to a Millenial Media and comScore, this growth outpaced the 55% increase in overall smartphone ownership within the same period.

It's no surprise that as the segment skyrockets, advertisers have increased their mobile spending. In fact, entertainment has become the third leading mobile advertising vertical, based on spending. Ad spend grew within the segment by 133% from 2010 to 2011.

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"The widespread adoption of smartphones has significantly changed how consumers…
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