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August 22, 2012 08:55 pm GMT
While it hasn't been publicly announced, Facebook is now telling marketers the Sponsored Results search typeahead ad unit it began testing last month "launches today". It lets marketers target users looking for specific apps, Pages, and Places and insert a link to their own app, Page, custom Page tab, or post. However, advertisers cannot direct users off-site with the ads yet, so if they want to make immediate ROI, they'll need to an ecommerce storefront app on Facebook.The ad units could allow Facebook to begin challenging Google for search ad dollars.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8_bXbmEvjcg/
Facebook Officially Launches Sponsored Results Search Ads
While it hasn't been publicly announced, Facebook is now telling marketers the Sponsored Results search typeahead ad unit it began testing last month "launches today". It lets marketers target users looking for specific apps, Pages, and Places and insert a link to their own app, Page, custom Page tab, or post. However, advertisers cannot direct users off-site with the ads yet, so if they want to make immediate ROI, they'll need to an ecommerce storefront app on Facebook.The ad units could allow Facebook to begin challenging Google for search ad dollars.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8_bXbmEvjcg/
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