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August 19, 2012 05:00 pm GMT

The 7 Habits of Highly Effective Mediocre Entrepreneurs

Mediocrity Green Road Sign with Dramatic Clouds, Sun Rays and Sky.[Editors note:James Altucheris an investor, programmer, author, and entrepreneur. He is Managing Director of Formula Capital and has written ten books. His latest books areI Was Blind But Now I Seeand40 Alternatives to College.You can follow him on Twitter@jaltucher.] I’m pretty mediocre. Particularly as an entrepreneur. I’m ashamed to admit it. Many of the readers here are great visionaries. I’m not even being sarcastic. I have reason to believe Larry Page reads all of my articles. Elon Musk prints out my articles and tapes them to his bathroom wall just in case he forgets to bring a book in there. Jerry Yang and his wife discuss over breakfast the merits of the points I bring up. You can say, “Hey, Jerry Yang should’ve accepted Microsoft’s buyout offer.” Ok, but Jerry Yang has made a few billion dollars just by getting a bunch of links together and assembling them by what category they are in. That was pretty cool back in the day. You and I should’ve thought of that. I’ve started a bunch of companies. Sold some. Failed at most. I’ve invested in a bunch of startups. Sold some. Failed at some, and the jury is still sequestered on a few others. I can tell you overall, though, everything I have done has been distinguished by its mediocrity, its lack of a grand vision, and any success I’ve had can be just as much put in the luck basket as the effort basket. That said, all entrepreneurs should be so lucky. We can’t all be grand visionaries. We want to make our business, sell it, make some money, raise a family, and try to be happy. My feeling, based on my own experience, is that aiming for grandiosity is the fastest route to failure. For every Mark Zuckerberg there are 1000 Jack Zuckermans. Who is Jack Zuckerman? I have no idea. That’s my point. If you are Jack Zuckerman and are reading this, I apologize. You aimed for the stars and missed. Your re-entry into the atmosphere involved a broken heat shield and you burned to a crisp by the time you hit the ocean. Now we have no idea who you are. If you want to get rich, sell your company, have time for your hobbies, raise a halfway decent family (with mediocre children, etc), and enjoy the sunset with your wife on occasion, here are some of my

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