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August 12, 2012 05:00 pm GMT
Editor's note:IrisShooris co-founder and VP Product Marketing atTakipi, aservice formanaging software downtime in the cloud. Before that,Iriswas co-founder and VP Product at VisualTao, a B2B web and mobile service acquired by Autodesk.For a long while I thought about marketing as wordsmithing - putting an abstract idea into a sentence, picking just the right words. But then things started to change - less text please, more graphics - wed rather see it than read it. This year more than ever, visual content is going mainstream. Pinterest is using imagery as its main content, and within a few months hundreds of different websites have adopted a Pinterest like design. Companies are switching to Tumblr instead of traditional blogs, with little text and lots of imagery. Facebook is making your profile more visual with the Timeline and the new image gallery, not to mention Instagram. Theres a change in the air and this time you dont need to smell it - you can actually see it.I have to admit that I started using visual marketing not because I identified a trend but because as an architect by trade thats the way I think - visually. I founded two companies (you can read more about our journey from 0 to 10M downloads here) where visual marketing is used as a main marketing strategy. To make things more interesting, both companies are as far away from being visual as you can possibly get - a B2B app for engineers and a Cloud/Big Data tool for developers. Here are 5 ways you can use visuals to increase traffic, get more buzz and reach more users:
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YrazToFsLsA/
Visual Marketing Is Here 5 Ways You Can Use It To Sell Your Ideas
Editor's note:IrisShooris co-founder and VP Product Marketing atTakipi, aservice formanaging software downtime in the cloud. Before that,Iriswas co-founder and VP Product at VisualTao, a B2B web and mobile service acquired by Autodesk.For a long while I thought about marketing as wordsmithing - putting an abstract idea into a sentence, picking just the right words. But then things started to change - less text please, more graphics - wed rather see it than read it. This year more than ever, visual content is going mainstream. Pinterest is using imagery as its main content, and within a few months hundreds of different websites have adopted a Pinterest like design. Companies are switching to Tumblr instead of traditional blogs, with little text and lots of imagery. Facebook is making your profile more visual with the Timeline and the new image gallery, not to mention Instagram. Theres a change in the air and this time you dont need to smell it - you can actually see it.I have to admit that I started using visual marketing not because I identified a trend but because as an architect by trade thats the way I think - visually. I founded two companies (you can read more about our journey from 0 to 10M downloads here) where visual marketing is used as a main marketing strategy. To make things more interesting, both companies are as far away from being visual as you can possibly get - a B2B app for engineers and a Cloud/Big Data tool for developers. Here are 5 ways you can use visuals to increase traffic, get more buzz and reach more users:Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YrazToFsLsA/
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