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August 5, 2012 08:55 am GMT

Zyngapocalypse Now (And What Comes Next?)

6a0120a8f8e2b8970b016768d0b8a5970bSignificant losses, declining ARPUs, failing mobile acquisitions and shareholder selloffs. A stock price down to $3.01. A product catalogrepeating previous mistakes. Media coverage ranging from the mystified to "I told you so". A vague promise toget into gambling.Last week was miserable for Zynga and, as the bellwether of social games, was not good news for the whole sector. As Zynga goes, so eventually go Wooga, EA Playfish and countless others.

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