Everything You Need to Know About Foursquares New Merchant Tools

Last week, Foursquare announced a slew of new merchant tools that give business owners more power than ever before to communicate with their customers through the location-based platform. Before, business owners could claim their venues, set up a special and let the platform take it from there -- it was more of a passive marketing tool. The new additions make Foursquare's local updates far more dynamic, and they leverage location-based marketing in a more targeted way than Facebook and Twitter. The revamp has several parts:

Updates -- Share photos, specials and news to nearby customers, a la tweets or Facebook status updates
Specials -- Create and manage Foursquare specials (no cha…
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