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July 25, 2012 01:14 pm GMT
For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that social media services make money. The analysts predict that this year social media revenue will generate $16.9 billion in revenues, with more than half of that, $8.8 billion, to come from advertising. The estimates are coming out on the same day that social gaming giant Zynga is reporting earnings, and days before Facebook posts its results.That $16.9 billion figure represents a rise of 43 percent over last year, when social media services like Facebook, Spotify, Twitter and more generated $11.8 billion in revenues. While sales will continue to grow at fast clip, however, Gartner notes that the user base of social media services, now numbering at over one billion users, will only grow at a "moderate pace."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pSzgeXgR3oA/
Social Media Revenues To Reach $16.9B In 2012; Ads Remain Leading Driver At $8.8B, Predicts Gartner
For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that social media services make money. The analysts predict that this year social media revenue will generate $16.9 billion in revenues, with more than half of that, $8.8 billion, to come from advertising. The estimates are coming out on the same day that social gaming giant Zynga is reporting earnings, and days before Facebook posts its results.That $16.9 billion figure represents a rise of 43 percent over last year, when social media services like Facebook, Spotify, Twitter and more generated $11.8 billion in revenues. While sales will continue to grow at fast clip, however, Gartner notes that the user base of social media services, now numbering at over one billion users, will only grow at a "moderate pace."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pSzgeXgR3oA/
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