Nike Salutes Ordinary Athletes, Not Olympians With London Tribute

As Adidas plans to capitalize on what may be its last Olympics sponsorship, perennial challenger Nike is unveiling a global campaign saluting ordinary non-Olympians in other "Londons" across the world.

"Somehow we've come to believe that greatness is for the chosen few, for the superstars," states a voiceover as laymen athletes are shown competing in London, Ontario; London, Nigeria; London, Norway; and Little London, Jamaica. "The truth is, greatness is for all of us. This is not about lowering expectations; it's about raising them for every last one of us."

The ad, set to break in the UK and other countries on Friday, is sort of an ambush attack on Adidas. Of course, Nike, whic…
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