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July 21, 2012 08:35 pm GMT

Cloudwashing Failed Now We Need New Metaphors

Insta-cloudI've talked with thousands of people over the past few years about the "cloud." What's apparent? The real cloud services providers like Amazon Web Services have won. Cloudwashing has failed. The losers are back pedaling.The winners are the new service providers and the ecosystem that help customers be innovative and do things fast.

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