An Interest In:
Web News this Week
- April 26, 2024
- April 25, 2024
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
How to Turn Relationships Into Brand Advocacy
Creating brand advocates is a big part of a brand's social media efforts. Everybody wants large numbers of raving fans singing their praises on social channels, but few are willing to get out of their own way and do the real work that true advocacy requires -- relationship building. Time and time again companies build elaborate social profiles and advertise to get more fans, and then wonder why no one spreads the word about them, much less buys from them.
So what does it take to turn followers of your brand into advocates? There is no magic formula or way to totally automate this. Its personal and it takes people to make it happen.
SEE ALSO: Why You Should Embrace Twitter Lur…
Continue reading...
More About: Social Media, brands, contributor, features
Original Link: http://feeds.mashable.com/~r/Mashable/~3/K7Ftzxfx6RM/
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable