Daily Deal Site Alternatives for Your Business

Daily deal sites have become incredibly popular, at least with consumers. But many businesses are pulling back from Groupon, LivingSocial, and other similar companies.

That's because, as early as 2010, researcher Utpal Dholakia found that about a third of Groupon promotions lost money for the companies that participated. There have also been numerous cases where a daily deal has actually driven a company out of business. Rachel Brown, a bakery owner, lost an entire years profit as a result of a Groupon that sold too well. For a business, losing money on any marketing campaign is rough. The whole point of such campaigns, after all, is to lure more paying customers.

Its not imp…
Continue reading...

More About: Business, Marketing, contributor, features, groupon, living social