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July 9, 2012 08:00 pm GMT

Betable Brings Legal Gambling Mechanics To Social Game Developers

Screen Shot 2012-07-07 at 11.38.34 AMOver the last several months, we've seen a slew of casino game launches from indie developers to the behemoth in the room, Zynga. The issue is that while it's easy to create a casino-style game, it can be difficult to monetize one because of very fragmented and complicated regulations around online gambling globally.Enter Betable, a social betting company that's being reborn as a platform for social game developers to add real, working gambling mechanics to their games. It's backed by an enviable slew of investors including Greylock, CrunchFund, Yuri Milner's Start Fund, Founders Fund, True Ventures, Path co-founder Dave Morin, former Wikia CEO Gil Penchina, Delicious' Josh Schachter, StockTwits' Howard Lindzon and LOLApps former CEO Arjun Sethi. The company's not disclosing the amount of funding competitive reasons.

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