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July 4, 2012 12:25 am GMT
Redux has been through a couple of iterations over the years: Originally launched as a platform for social discovery of video, the startup bet big on building an app for Google TV to create a "lean back" experience for navigating channels of online video. Now it's adding a distribution platform for independent content creators to the mix.When Humble Bundle released its first movie, Kooky, it was Redux that powered distribution for the film. The next project to leverage Redux for Artists will be Smiley, a feature-length film that was a collaboration of YouTube stars like Shane Dawson and Michael Gallagher. Those folks will be distributing the film directly to fans online, selling it for $8 and making it available as a stream or download.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uj5ZoG1TpMg/
Redux Partners With YouTube Stars To Sell Their Movie Smiley Directly To Fans
Redux has been through a couple of iterations over the years: Originally launched as a platform for social discovery of video, the startup bet big on building an app for Google TV to create a "lean back" experience for navigating channels of online video. Now it's adding a distribution platform for independent content creators to the mix.When Humble Bundle released its first movie, Kooky, it was Redux that powered distribution for the film. The next project to leverage Redux for Artists will be Smiley, a feature-length film that was a collaboration of YouTube stars like Shane Dawson and Michael Gallagher. Those folks will be distributing the film directly to fans online, selling it for $8 and making it available as a stream or download.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uj5ZoG1TpMg/
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