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June 28, 2012 06:28 pm GMT
Extole is announcing a new version of its marketing platform today. The big new feature: "Social expressions" that integrate with the Facebook Open Graph.Founder and CEO Brad Klaus says that the new stuff, in particular, taps into a larger marketing trend, where brands are finding new ways to communicate with consumers: "The landscape is shifting from brand-to-consumer to consumer-to-consumer." That means that the most effective form of promotion isn't traditional advertising or its online equivalent, but instead turning fans into advocates for the company.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/nxkFZ3Rzc_U/
Extole Revamps Its Marketing Tools With Open Graph Social Expressions
Extole is announcing a new version of its marketing platform today. The big new feature: "Social expressions" that integrate with the Facebook Open Graph.Founder and CEO Brad Klaus says that the new stuff, in particular, taps into a larger marketing trend, where brands are finding new ways to communicate with consumers: "The landscape is shifting from brand-to-consumer to consumer-to-consumer." That means that the most effective form of promotion isn't traditional advertising or its online equivalent, but instead turning fans into advocates for the company.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/nxkFZ3Rzc_U/
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