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June 26, 2012 03:29 pm GMT
Science, the eight-month-old LA-based technology incubator / studio that brought us the Dollar Shave Club and most recently e-commerce site Uncovet, is making its first acquisition: it is buying Pinpuff, a fast-growing "Klout for Pinterest" that measures and tracks the influence of Pinterest users -- "Pinfluence" in Pinpuff parlance -- that was launched only in February of this year. The deal is yet another a sign of how the ability to curate and mine social media information can be considered as important as the social media platforms themselves.The financial terms of the deal were not disclosed, but Mike Jones, the CEO of Science, says that the acquisition will be used to help build out other businesses in Science's portfolio, using Pinpuff's social know-how to extend growth virally. It will work in conjunction with its existing in-house agencyHelloSociety. "Part of our strategy here at Science is to build services and tools that assist influencers in building their audiences, and eventually themselves as actual businesses," he writes. "We believe Pinpuff will...provide additionalintelligence and distribution strategy to upcoming Science launches," writes Jones in a blog post.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8H0Iblp7q_Y/
Science Makes Its First Acquisition: Pinpuff, A Klout For Pinterest That Measures Pinfluence
Science, the eight-month-old LA-based technology incubator / studio that brought us the Dollar Shave Club and most recently e-commerce site Uncovet, is making its first acquisition: it is buying Pinpuff, a fast-growing "Klout for Pinterest" that measures and tracks the influence of Pinterest users -- "Pinfluence" in Pinpuff parlance -- that was launched only in February of this year. The deal is yet another a sign of how the ability to curate and mine social media information can be considered as important as the social media platforms themselves.The financial terms of the deal were not disclosed, but Mike Jones, the CEO of Science, says that the acquisition will be used to help build out other businesses in Science's portfolio, using Pinpuff's social know-how to extend growth virally. It will work in conjunction with its existing in-house agencyHelloSociety. "Part of our strategy here at Science is to build services and tools that assist influencers in building their audiences, and eventually themselves as actual businesses," he writes. "We believe Pinpuff will...provide additionalintelligence and distribution strategy to upcoming Science launches," writes Jones in a blog post.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8H0Iblp7q_Y/
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