Club Monaco Launches Facebook Timeline App

Since Facebook launched Timeline earlier this year, brands, public figures and individuals have been hustling to reconstruct their histories for their fans' and friends' perusal. This can be a laborious process in the case of, say, a football star like Tom Brady or a 155-year old publication like The Atlantic, requiring the scanning and backdating of hundreds of archival items.

Enter fashion retailer Club Monaco, which late last week soft-launched a Facebook application that lets fans incorporate select moments from Club Monaco's Timeline onto theirs. The idea, Ann Watson, VP of marketing and communications at Club Monaco, tells Mashable, is to enable the brands and its fans to celebrate…
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