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June 14, 2012 02:30 am GMT
At this week's WWDC, Apple introduced a new application called "Passbook," meant to function as an organizer for all your passes. It supports store cards, gift cards and coupons out of the gate, replacing their plastic counterparts, andproviding an Apple-approved way to get consumers paying at checkout with their mobile phones.At first glance, it seems that Passbook'slaunch is bad news for mobile wallet players like Square, PayPal, and others.But it might actually represent an opportunity for everybody else.Besides the gee-whiz factor of having scannable cards organized in a pretty interface within the iPhone, the most interesting thing about Passbookis that the digital cards are able to make use of the iPhone's geolocation capabilities. "When you get to the movie theater, your ticket automatically pops up on the lockscreen,"explainedScott Forstall, Apple's SVP for iPhone software, demonstrating how a Fandago movie ticket in action.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fG_TMpsQqO8/
Apples Passbook Could Be A Platform, Not Just Another Mobile Payments Rival
At this week's WWDC, Apple introduced a new application called "Passbook," meant to function as an organizer for all your passes. It supports store cards, gift cards and coupons out of the gate, replacing their plastic counterparts, andproviding an Apple-approved way to get consumers paying at checkout with their mobile phones.At first glance, it seems that Passbook'slaunch is bad news for mobile wallet players like Square, PayPal, and others.But it might actually represent an opportunity for everybody else.Besides the gee-whiz factor of having scannable cards organized in a pretty interface within the iPhone, the most interesting thing about Passbookis that the digital cards are able to make use of the iPhone's geolocation capabilities. "When you get to the movie theater, your ticket automatically pops up on the lockscreen,"explainedScott Forstall, Apple's SVP for iPhone software, demonstrating how a Fandago movie ticket in action.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/fG_TMpsQqO8/
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