Mass Relevance Gets Sporty With TaylorMade, MLB

Major League Baseball and golf brand TaylorMade both introduced powerful Twitter curation tools this week designed to assemble relevant tweets for baseball fans and golf fans following the US Open.

MLB's 140 Club tracks and compiles fan and player tweets relevant to the sport's hottest topics, and provides a feed from the official @MLB account. TaylorMade's US Open social destination similarly aggregates fans tweets for the tournament that begins Thursday and includes some more explicitly marketing oriented features.

Both tools are the result of collaborations with Mass Relevance, Twitter's official social curation and integration partner. Mass Relevance CMO Matt Corey tells Mashable…
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