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June 12, 2012 09:03 pm GMT
Since announcing its private beta in March, 12society has been in stealth mode, quietly building a star studded roster of co-founders and curators, one that now includes LA Clipper and Rookie Of The Year Blake Griffin, actor/comedian Nick Cannon, Tim Lincecum, former New York Giant Michael Strahan, Minnesota Timberwolves All Star Kevin Love, and rapper/actor superstar Nas. Today, the startup is officially pulling back the curtain, launching an online lifestyle platform and product subscription service that aims to create a better way for brands to engage with the 18- to 35-year-old male demographic and get them talking about and sharing their products.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UiMCXzx48kw/
12Society: A Lifestyle Site Curated & Co-founded By Stars Like Nick Cannon, Nas And Tim Lincecum
Since announcing its private beta in March, 12society has been in stealth mode, quietly building a star studded roster of co-founders and curators, one that now includes LA Clipper and Rookie Of The Year Blake Griffin, actor/comedian Nick Cannon, Tim Lincecum, former New York Giant Michael Strahan, Minnesota Timberwolves All Star Kevin Love, and rapper/actor superstar Nas. Today, the startup is officially pulling back the curtain, launching an online lifestyle platform and product subscription service that aims to create a better way for brands to engage with the 18- to 35-year-old male demographic and get them talking about and sharing their products. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UiMCXzx48kw/
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