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June 11, 2012 05:28 pm GMT
On the Web, it's all about engagement. Site owners, administrators, content producers, eCommerce companies -- and everyone in between -- are constantly trying to find better ways to keep their customers engaged and interacting with their content and products. With the share-pocalypse at hand, brands big and small have to find ways to better utilize and harness social media in their content, customer relation, and marketing strategies. Do this, or get left behind -- it's the directive of eBusiness in the era of Facebook and Twitter. As businesses catch on to the fact that social is not a trend but a way of doing business, Gigya is looking to help them navigate this "socialization" and what it means for their business. To help it in its own quest, the startup is today announcing that it has raised $15.3 million in venture capital, bringing its total to just under $45 million.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kz93tOEt2nU/
Gigya Grabs $15.3M From Benchmark, Adobe To Socialize Your Business
On the Web, it's all about engagement. Site owners, administrators, content producers, eCommerce companies -- and everyone in between -- are constantly trying to find better ways to keep their customers engaged and interacting with their content and products. With the share-pocalypse at hand, brands big and small have to find ways to better utilize and harness social media in their content, customer relation, and marketing strategies. Do this, or get left behind -- it's the directive of eBusiness in the era of Facebook and Twitter. As businesses catch on to the fact that social is not a trend but a way of doing business, Gigya is looking to help them navigate this "socialization" and what it means for their business. To help it in its own quest, the startup is today announcing that it has raised $15.3 million in venture capital, bringing its total to just under $45 million. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kz93tOEt2nU/
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