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June 9, 2012 09:56 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/F2Fl_1yhMB0/women-beat-18-34-men-for-tech.html
Women beat 18-34 men for tech adoption and purchasing power
An interesting piece from The Atlantic's Alex Madrigal points out that the coveted 18-34 male demographic is no longer the most important force in technology consumption and purchasing. He quotes Intel anthropologist and all-round awesomesauce dispenser Genevieve Bell's research, which shows that women lead tech adoption in "internet usage, mobile phone voice usage, mobile phone [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/F2Fl_1yhMB0/women-beat-18-34-men-for-tech.html
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