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May 29, 2012 04:17 pm GMT
Ace Metrix, a startup promising brands and agencies a smarter, faster approach to testing their TV ads, has raised $8 million in new funding.CEO Peter Daboll, whose resume includes time as Chief of Insights at Yahoo and CEO of comScore Media Metrix, says the idea behind Ace Metrix is to "apply what we've learned in digital targeting and evaluation to television, which is the big kahuna in terms of spending."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/olYORFwtYZk/
Ace Metrix Raises $8M For Smarter TV Ad Testing
Ace Metrix, a startup promising brands and agencies a smarter, faster approach to testing their TV ads, has raised $8 million in new funding.CEO Peter Daboll, whose resume includes time as Chief of Insights at Yahoo and CEO of comScore Media Metrix, says the idea behind Ace Metrix is to "apply what we've learned in digital targeting and evaluation to television, which is the big kahuna in terms of spending."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/olYORFwtYZk/
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