Elaborate Nike YouTube video has hidden Sonic Game (video)

When you've got a marketing budget the size of Nike's, a few international footballers and a glossy video aren't really enough. That's why its latest "My time is now" campaign is an all out interactive spend-fest, complete with a hidden Sega Sonic the Hedgehog mini-game. The standard YouTube version (as seen over the break) isn't interactive, but head over to Nike's official channel, and it's a whole different ball game. Clicking on players slow-mos the action, bringing up player details etc., and there are nine hidden "tunnels' to find -- one of which being the Sonic game. Can you find it? Hint: look for the pitch-side adverts with go faster boot on. Your time is now...

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Elaborate Nike YouTube video has hidden Sonic Game (video) originally appeared on Engadget on Mon, 21 May 2012 01:42:00 EDT. Please see our terms for use of feeds.