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May 15, 2012 07:00 pm GMT
Appia, an app marketplace and white-label app platform, is broadening its support for Android with the introduction of Pay Per Install App Advertising for Google Play (formerly known as the Android Market). Up until now, all the downloads generated through PPD (pay per download) were done through an Appia-powered app store, but now developers can purchase a Pay Per Install campaign and drive traffic back to Google Play. This, in turn, can then boost their app's install numbers and rank.The news comes at a time when Appia is hitting another notable milestone: its network has passed 500 million mobile consumers worldwide.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2pBmFiNJf-o/
White Label App Platform Appia Rolls Out Pay Per Install Service For Google Play
Appia, an app marketplace and white-label app platform, is broadening its support for Android with the introduction of Pay Per Install App Advertising for Google Play (formerly known as the Android Market). Up until now, all the downloads generated through PPD (pay per download) were done through an Appia-powered app store, but now developers can purchase a Pay Per Install campaign and drive traffic back to Google Play. This, in turn, can then boost their app's install numbers and rank.The news comes at a time when Appia is hitting another notable milestone: its network has passed 500 million mobile consumers worldwide.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2pBmFiNJf-o/
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