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May 2, 2012 09:40 pm GMT
Tumblr, the immensely popular but profitless blogging platform, just turned on its first set of paid "sponsor products" (Tumblr doesn't like to call them "ads"). Even though the company resisted running ads on its network for a long time, it announced that it would launch this platform about two weeks ago at Ad Age's Digital Conference in New York. For the most part, the new ads don't intrude on Tubmlr's users blogs. Instead, the company is using its Radar and Spotlight features to highlight content from its advertisers/sponsors.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TFiLPNiVnvY/
Tumblr Finally Wants To Make Some Money, Launches Its First Ads
Tumblr, the immensely popular but profitless blogging platform, just turned on its first set of paid "sponsor products" (Tumblr doesn't like to call them "ads"). Even though the company resisted running ads on its network for a long time, it announced that it would launch this platform about two weeks ago at Ad Age's Digital Conference in New York. For the most part, the new ads don't intrude on Tubmlr's users blogs. Instead, the company is using its Radar and Spotlight features to highlight content from its advertisers/sponsors.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/TFiLPNiVnvY/
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