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May 2, 2012 02:08 am GMT
The fundamental misunderstanding of Facebook's mobile prospects is that it'strying to compete with iOS and Androidfor in-app payment revenue via HTML5. It's not. What Facebook really wants is the content produced by apps on every platform, which it can monetize with ads. Payments revenueis a very nice bonus, but not critical.That's why Facebook announced today that it's making money on mobile for everyone else.Facebook saysit drove 160 million visitors and 1.1 billion visits to third-party apps last month, up from 60 million visitors and 320 million visits in February. And nowseven of the top 10 grossing iOS apps and six of the top Android apps integrate it to power discovery and virality.By showing that it can drive traffic to mobile apps, devs will keep integrating Facebook and sending it news feed stories that the social network show ads next to.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3ebSIIm7rzg/
Facebook Helps Third-Party Mobile Apps Monetize TodaySo It Can Monetize Their Content With Ads Tomorrow
The fundamental misunderstanding of Facebook's mobile prospects is that it'strying to compete with iOS and Androidfor in-app payment revenue via HTML5. It's not. What Facebook really wants is the content produced by apps on every platform, which it can monetize with ads. Payments revenueis a very nice bonus, but not critical.That's why Facebook announced today that it's making money on mobile for everyone else.Facebook saysit drove 160 million visitors and 1.1 billion visits to third-party apps last month, up from 60 million visitors and 320 million visits in February. And nowseven of the top 10 grossing iOS apps and six of the top Android apps integrate it to power discovery and virality.By showing that it can drive traffic to mobile apps, devs will keep integrating Facebook and sending it news feed stories that the social network show ads next to.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3ebSIIm7rzg/
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