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April 27, 2012 12:43 pm PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/AYhi6ExrcMs/steve-jobs-wanted-to-be-willy.html
Steve Jobs wanted to be Willy Wonka for a day
From Insanely Simple: The Obsession That Drives Apple's Success, by Ken Segall Steve's idea was to do a Willy Wonka with it. Just as Wonka did in the movie, Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac, and publicize that fact. Whoever opened the lucky iMac [...]Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/AYhi6ExrcMs/steve-jobs-wanted-to-be-willy.html
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